Lynn Rampoldi-Hnilo

Informing design by understanding users’ environments, needs, perceptions, and behaviors







· User Experience

· Innovation Driver

· Strategy to Execution

· Mobile, Social, & Enterprise Applications

· User Centered Design Processes & Methods

· Collaboration & Team Building

· Design Patterns, Personas, & Guidelines

· Usability & Market Research

· Training & Mentoring

· Ambiguous Situations & Problem Solving

· Presentations & Publications




·    Smartphone & Tablet

·    iOS, Android, Microsoft, RIM


·      New technology investigations

·      Brainstorming techniques

·      New design processes for mobile apps

·      Developed 6 week design process (brainstorm to finished prototype)


·      Worldwide ethnographic studies

·      Heuristic evaluations

·      Customer decision maker interviews

·      User interviews

·      Rapid usability evaluations

·      Integrated design patterns usability tests

·      Competitive analysis

·      Surveys, etc.


·      Web and native navigation models

·      Key mobile applications (Fusion Mobile Sales, EBS Field Service, Fusion Expenses, etc.)

·      Prototypes

·      Visual design

·      Design reviews with Apple, Nuance


·      5 “getting started in mobile” guidelines

·      12 design pattern sets to ensure consistent designs across application suites and mobile platforms

·      Design pattern layout tool 

·      Internal and external mobile design websites



· 2 patents submitted and under review.

· 5 patents have been approved and awarded to mobile UX team members.




Oracle, Applications User Experience Director, CoreUX – 2015 – present

·      Spearhead a research initiative that ensures that research strategically and tactically informs decisions regarding design and product development across all product families and platforms. 

·      Lead UX consultant on the user experience, design, and consistency of the next set of EBS mobile applications (~8) and the evolution of previously released applications. 

·      Mobile Work Group chair for Oracle’s User Advisory Board.

Oracle, Applications User Experience Director, Mobile – 2012 - 2015

·      Fourteen new smartphone applications were released within a one-year start to finish development cycle in 2014.  

o   Developed the mobile UX strategy, UI patterns and components built in Oracle's Mobile Application Framework 2.0, product designs, and research for EBS Oracle Smartphone Suite.

o   Worked with over 12 product families, international development teams, executives, and technical teams.

·      Oracle Voice released in iTune, Summer 2014. My team produced and drove the application vision, definition, user scenarios, research, and designs through deployment. A new partnership with Nuance evolved from this work. 

·      Published a mobile design website for internal and external audiences. Mobile personas, design patterns, and guidelines were created.

·      Trained customers, partners, and sales consultants on Oracle’s mobile UX strategy, design guidelines, and principles.

·      Completed ethnographic research where mobile workers were observed throughout the day in Stockholm, Beijing, Chicago, and in the San Francisco Bay Area.

·      Promoted mobile user experience best practices through publications, presentations, and patents.  Key presenter for Mobile User Experience presentations.

Oracle, Applications User Experience Senior Manager, Mobile - 2007 - 2012

·      Managed and led the social user experience designs and approach for all Fusion product teams.  Simultaneous delivery of cutting edge design concepts while driving tactical “right now” solutions.  Use cases, innovation, and designs were developed up through Fusion R10.

·      Created the strategic vision that integrates and clearly defines user experience as a priority in all future mobile applications.  Implemented procedures to facilitate consistency across product suites and multiple platforms. 

·      Directed a team of seasoned designers and usability engineers to complete innovative research and design initiatives.

·      Collaborated with mobile partners, strategy, product management, development, and middleware teams to define mobile applications and create a design process that will foster best of class mobile user experience. 

Oracle, Applications User Experience Manager, Supply Chain Management and Procurement - 2006 - 2007

·      Managed a team of 7 – 9 interaction designers and usability engineers to improve the user experience and satisfaction with Oracle Supply Chain Management (SCM) and procurement products.

·      Worked with the team to facilitate and design Oracle's next-generation Fusion products using design patterns, UI standards and guidelines following a user centered process.  End deliverables included: user profiles, task flows, wire frames, usability evaluations, and interactive prototypes.

·      Promoted and directed research with customers and end users to improve and validate these designs. 

·      Trained all SCM product managers on a customer feedback methodology in order to ensure good designs across all product families.

PeopleSoft, Senior to Principal Usability Engineer/Researcher - 2003 - 2005

·      Founded the Supply Chain Management end user research program. Primary advisor to direct, facilitate and structure product research projects. Key research contact and liaison with customers. Initiated over 100 research sessions in 2004. Developed and standardized new research methodologies and techniques.

·      Designed, standardized, and implemented user research to support software designs for Purchasing, Inventory, Order Management, Services Procurement, and E-Procurement.

Cheskin, Research Manager - 2000-2002

·      Designed research projects based on client discussions with senior management at Fortune 500 and upstart companies. Wrote over 25 proposals and project bids.

·      Developed and prioritized product requirements/enhancements and new product focuses through utilization of both qualitative and quantitative market research, customer usage and attitudinal data and competitive analysis.


St. Mary’s College of California, Lecturer - 2002

Stanford University, Lecturer - 1999

Michigan State University, Instructor – 1997 - 1999




Rampoldi-Hnilo, L., & Ashley, J.A. (2014). Oracle's Mobile User Experience Strategy for Cloud Applications. Presentation at Oracle Development Tools User Group Conference, Seattle, WA.

Rampoldi-Hnilo, L., Snyder, M. (2013). The Business Love Triangle - Smartphones, Gamification, and Collaboration. Paper presented at HCI International, Las Vegas, NV.

Rampoldi-Hnilo, L. & Roske, E. (2012). Oracle on your phone compliments of ADF. Presentation at Oracle Development Tools User Group Conference, San Antonio, TX.

Sampanes, C., Snyder, M., Rampoldi-Hnilo, L., White, B. (2011). An Insider's Look at the Mobile Worker - An International Photo Diary Study. Paper presented at UPA International Conference, Atlanta, GA

Rampoldi-Hnilo, L., White, B., Snyder, M, & Sampanes, C. (2009). The Future of Enterprise is with the Mobile Workforce: An International Field Study. Paper presented at HCI International Conference, San Diego, CA.

White, B., & Rampoldi-Hnilo, L. (2007). Designing the Mobile Experience.

Rampoldi-Hnilo, L. (2006, July). The Changing Face of Enterprise Applications. In Association for Information Systems Special Interest Group for Human-Computer Interaction Newsletter, 5(1), 8-9.

Rampoldi-Hnilo, L. (2005). Finding and Using Internal Resources to Improve Product Designs. Paper presented at the HCI division, HCI-International, Las Vegas, NV.

Full list of publications and presentations upon request or at


·      Ph.D., Mass Media, Department of Telecommunication, Michigan State University
Special areas of focus: cognition and technology

·      M.A., Telecommunication, Michigan State University

·      B.S., Biochemistry & B.A., Communication, California State University, Chico


·      Location: Washington D.C.

·      Email:

·      LinkedIn: